Monday, February 25, 2013

Out of the Box 5 - Learning from the Best

by Renton de Alwis


Earlier this week I heard the most disturbing news that there were plans to establish a helicopter landing pad at Sri Padha, the protected peak wilderness area. This is what I would call, a thoughtless initiative brought forth by those who do not understand that the journey is more important than being at the destination itself. Some of them perhaps have never ever made the pilgrimage (journey) and do not understand the marvel it is, in devotion and worship.

I am someone who made that journey eleven times since childhood and a person who led the initiative of Sri Lanka Tourism as its head for several years. It is my earnest appeal to whoever came up with this suggestion, not be someone who will contribute to instilling irreversible damage to the serenity of this most revered peak wilderness area and the wonderful experience of worship and devotion it is, for all Buddhists and the unforgettable journey it offers all travelers, regardless of religious belief.

It is within this backdrop that I repost this ‘Out of the Box’ column of mine published in the ‘Financial Times, Sri Lanka’ during the first week of February 2012. I must state here that I do not believe that declaration of ‘International Days’ alone, will assist conserve the world’s most valuable natural resources. There is so much we need to do as routine activity if we are to make an impact and I present this column rekindle your though and generate action in this regard.


The second of February was World Wetlands Day, a day dedicated to focusing on conservation of our wetland habitats. This year’s (2012) theme is "Caring for Wetlands - an Answer to Climate Change." This year (2013) the theme is "Wetlands and Water Management". Living far away from the urban centre, in the Deep South of Sri Lanka at the door-step of a most diverse wetland habitat, it gave me another reason to reflect on our own environment and that of the rest of the world. Thankfully, Kalmetiya is known as a bird sanctuary, only among ornithologists and serious bird-watchers and does not offer much to the mass tourist.

Here, we greet several peacocks and waders each morning. They in turn entertain us with sun- worship dances, crafty pickings of fish from the ponds and excellent displays in formation flying. Amazingly, we still stay well connected with the world at large too; with A 3G mobile connection with fast-access to the Internet. The time we spent in mostly useless social pursuits and small-talk is now used to learn and share thoughts with other likeminded people.

It is in this backdrop, that I share some thought provoking initiatives I came across during my leisurely explorations on the Internet. In today’s column, I present a code of conduct designed by an Arctic region tour operator, which may serve as an adaptable best practice guideline for our own environment as well.

Natural Habitat Adventures conducts polar tourism operations in the Arctic, Antarctic, and South Georgia. They offer tours with a wide range of experiences extending from viewing of polar bears, brown bears, orcas, and harp seals in the Canadian and Alaskan Arctic to nature tours of Iceland and Spitsbergen, and visits to several Arctic Protected Areas. Their operational good practices include:

  • A philosophy of respect for the conservation of nature and local culture.
  • Small groups of travelers that both minimize impacts and enhance tourist satisfaction.
  • Well qualified expedition leaders that have specialized knowledge of the destinations and possess essential safety and hospitality skills.  The ratio of guide to tourist is well designed to facilitate both increased appreciation of the local environment and personal safety.
  • The use of the most secluded accommodations, which benefit local communities, appropriately represent native culture, and reduce congestion.
  • Revenue sharing with conservation organizations is an integral part of the company’s philosophy and a cost knowingly paid by the tourists.
  • Tourist education programmes are implemented prior to travel as well as during the tour. The information contained in the programmes introduce the tourist to local environments and culture, the physical conditions likely to be encountered, essential equipment and clothing, and safety considerations.  All of these educational efforts are intended to directly affect appropriate visitor behavior, safety, and enjoyment.
  • Close coordination with local governments and communities.
  • Strong efforts are made to enlist long-term support of the tourists for conservation programmes and policies.
  • Active participation in a variety of sustainable tourism programmes such as the Carbon Pollution Reduction Program, the Conde Naste Traveler Green List, the Adventure Alliance, and the World Wildlife Fund.

Our own Jetwing Group also celebrated its Jetwing Earth Day this week (February 2012). It is yet another commendable initiative, where reforestation, involvement and information sharing with tourists, school children and the public take the spotlight. This year we had the good news that Wilpattu was declared the sixth Ramsey site in Sri Lanka, which should augur well to ensure its protection on the legal front, at a time when various threats are reported on this valuable wetland area. While Sri Lanka has a reasonable record on similar sound practices, some of it remains the exception. The need is for more and more to come into the fold not only in the legal front, but also on the action front, to ensure that a brighter future will be made for Mother Sri Lanka and for Sri Lanka’s tourism.


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