By
Renton de Alwis
Today more than
ever there is talk about the why and the how of us as a nation, living up to
our promise and potential. There is talk about our decaying image in the
international arena and many solutions are presented. It must be admitted that
like many others we are also a nation that is a pawn in a global chess board like
agenda. We have had our ups and downs... more downs than ups and are now
offered an opportunity to make it work for us. To seek true reconciliation, to
be what we claim we are, and be the true wonder we can be. That then and
nothing else would be the way to make us be a sought after and respected nation,
worthy of being placed on a kinked demand curve.
I repost an article
I wrote for the ‘Daily Financial Times, Sri Lanka’ in October, 2010 for your critical
review.
My first ever travel
out of Sri Lanka
was in 1973. I remember that experience vividly and enjoy its recall with much
joy. As a cub university teacher seeking post-graduate studies on a scholarship,
I was then heading to the USA,
I had to get a visa and that was no issue at all. My credentials were in order
and no one looked at me with the suspicion that I would not return back to my
country, would seek political asylum or cry of discrimination in my motherland to
get residence status in America.
On my way, I stopped
by in Hong Kong to catch my connection. At the
time administered by the British, the reception at the Hong
Kong airport’s immigration was excellent. No issues at all; visa
stamp chopped a welcome smile and off I went. I completed my sojourn in the USA and
returned in 1976 via Japan,
where a holiday was spent. Once again, kindness and caring at its best it was,
with an excellent reception for us, as Sri Lankans.
Many visits thereafter
to several other countries for conferences, meetings and other events on my
chosen professions, coast conservation and later tourism, it was the same warm
cordiality. The Sri Lankan passport was accepted and we as Sri Lankans were welcome
everywhere. We had a reputation as an emerging nation with a literate and a
well-educated population thanks to the system of free education we had in place
since the 1930s. We had several eminent Sri Lankans in leadership positions in
most world bodies, some breaking new ground, setting new vistas. We were touted
to be the next socio-economic miracle of Asia,
a regional conference venue and promoted as the pearl of the Indian
Ocean.
Slide down
Then, in the 1980’s we
began to witness the slide down. Many policy follies and wrong turns taken in
the body polity in Sri Lanka
since the 1950s, began to manifest and unfold in several different forms. A
misguided nationalism, weak economic fundamentals, youth uprisings, communal
disharmony and systems of bad governance all culminated to bring out the worst
in us as a nation, with the unfortunate and dastardly incidents we now dub ‘Black
July’. A terrorist movement raised its head taking credence behind the fact
that there was then an acclaimed racial divide.
Nearly thirty years
later and loss of many innocent lives on a conflict that hurt Sri Lanka deep
down to the core of its social, economic and cultural existence, it finally
ended, with a definitive strike and the annihilation of the leadership of the terrorist
forces.
Celebrate diversity
With that behind us a
huge responsibility now falls on those who represent us in governance, as well
as all of us, to ensure that we do not fall back into that rut again. The
efforts of all right thinking Sri Lankans should now be directed to rebuild a Sri Lanka,
where there is unity, equality in access to opportunities and fair-play for all
her citizens regardless of race, class or creed. A Sri Lanka where all her
citizens can celebrate their diverse cultures in harmony with love and
affection of each other, replacing feelings of mistrust, hatred and disharmony,
which became the sad reality that broke our nation’s conscience.
As a fellow columnist
in this journal recently wrote, as Sri Lankans we now need to have confidence
that we can make it happen. He wrote that we must begin to believe in ourselves
and our ability to shine in the world at large. We need to recognise that
amidst all the chaos and weak links we have in our structures of governance and
the many misdemeanours we witness, there is also huge unexplored potential.
New ethos
That potential
includes not only innovating and developing new ventures, but also establishing
a new ethos for managing them. Fair-play, equal opportunity, shunning corrupt
practises without aiding and abetting mal-practise and bribery, transparency,
accountability to the society at large, must all be part of that ethos.
We also must realise
and believe that we as citizens and leaders of business have what it takes, to
unleash that potential on behalf of our Motherland. No matter what sector of
the economy we operate in or what racial, religious or political beliefs we
hold, it is our responsibility to believe in ourselves and lend our hearts and
minds to build that otherwise elusive unity and harmony to see that Sri Lanka
becomes a true ‘Wonder of Asia’.
The reality is that as
a defined land mass, our country is indeed a ‘land like no other’. Within a
little space of twenty five thousand square kilo-meters, this island of ours is
blessed with a diverse natural, cultural and human resource base, unmatched by
any other of its size. The reality is also that much of it was lost to us as a
nation, for much of our actions as demonstrated in our recent history did not
justify our inheritance of riches bestowed on us by Mother Nature and those
that lived before us.
While we are blessed
with the resources, a heritage, cultural diversity and a pool of talented
people, what we now need is the resolve to believe in ourselves that we can
regain and re-establish what we had lost along the way, as a nation.
We need to redefine
our own thinking of who we must be and what we can become. No matter what
critics may say and other partisan elements may attempt, we need to begin to
see our Motherland, Sri Lanka as nothing less than being unique, precious and
serendipitous. Such can not be presented in the world at large or within the
world of tourism, as just another good or a service where the normal demand
curve of ‘lesser the price, higher will be the demand’ principle. A gem needs
to be presented and marketed as a gem and the demand concept that defines how a
gem is marketed is that of the ‘kinked demand’ principle. The anti-thesis of
the normal demand principle, it is based on the premise of ‘higher the price, higher
will be the demand’.
Beyond Visas
The recent decision of
the government to do away with visas on arrival and adopt a system of applying
for visas on-line was received by the tourism sector as a certain deterrent for
the future development of the industry in Sri Lanka. In a situation where what
we have is a level play field of visa free travel around the world, this indeed
will be a certain deterrent. That we know, is not so. In a world ridden with
insecurity and uncertainty where threats of terrorism is real, the watchful
eyes of all need to be focussed on preventive measures to ensure that there is
room for better human understanding and peaceful coexistence, to take root.
In my mind, what we as
citizens and business leaders in tourism could do to overcome the perceived
deterrent will be to rethink and redefine the way we comprehend and market our
offer in the tourism market place. Associated with the concepts of positioning
and branding as we know them, we would do well to reposition and re-brand our
nations offer on a fresh platform.
Task for all
The kinked demand
principle may serve us well here, in shaping our thinking. This is no easy
breakthrough or journey for any one sector. It needs to be the culmination of
all sectors and players of our society and economy. The political and social
leadership has a lot to offer those in business in giving credence to our
ability to take on that challenge.
We as a nation can not
only rely on our natural and cultural heritage and the inherent caring ways of
our rural folk. We will together need to horn those further and ensure that we
indeed become the ‘wonder’, where good governance, equal access to opportunities
and justice for all blend with the unique natural, cultural and heritage
endowments we possess.
A hard but a doable
task indeed, to make Sri
Lanka most desirable as a nation seeking
true unity within her diversity for all her citizens, while also becoming a
much sought after destination for discerning traveller visitors.
Pic credit: Harsh Milhan